The older I get, the more I appreciate a good commercial. It’s true. If I am going to be sitting and waiting for my show to return, I want to be entertained. If that commercial can make me laugh, even better. The average length of a commercial is one minute. The maximum time for an ad is 1 minute and 30 seconds. That is just enough time for you advertisers to assault my visual and aural senses and keep me entertained. Right now I must say that my top three are as follows:
The Old Spice commercial with Isaiah Mustafa – “Look at me, now look at your man”
Ikea winter clearance commercial – “Start the Car…woooooo”
How about Malibu Rum? There are a few of them, but this was the first one I saw.
Depending on your age group, you might recall any number of oldies but goodies. Remember the Leon’s “miracle” commercials? Lady standing in front of washer “you put it in dry, it comes out wet.” Then she points to the drier, “you put it in wet, it comes out dry. It’s a miracle”. See, I thought that was very creative. In the olden days there was one commercial that all of us knew word for word. It was for Calgon water softener powder. Actually, I still know all the words. Oldie but a goodie right?
For people who LOVE good commercials (guilty as charged) there is a celebratory time of year when advertising agencies go for the gusto to create the primo commercial that shall go down in ad history. This time of year is fondly referred to as “Superbowl”. Yes, I love Superbowl! I anxiously await for the game to stop so that I can watch all the great commercials. My winner from the Superbowl last year, was from Best Buy (careful….F-bomb dropped in this one). It features Ozzy Osbourne and Justin Bieber. It’s just over one minute long, but just hilarious (well, for me anyway).
There is one other commercial that I would like to share. It’s short. It has no spoken words. The actions say it all. Let’s just say that sometimes you need to know when to SHARE (or how to negotiate).